Advertise With Yellow Cab
The Taxi-Top Advertising Program from Yellow Cab is the easiest and most cost-effective way to promote your message while keeping within the limits of nearly any advertising budget. Yellow Cab has an impressive fleet of taxis in service throughout Arizona and countless people on a continual basis see our signature bright-yellow vehicles. Taxi-top ads are constantly being presented to the public and succeed in broadcasting your message where other forms of media may fail.
Taxi-top advertising delivers an unparalleled level of exposure to the public. Just one of our cabs typically travels 300 miles per day and covers approximately 90,000 miles per year.
Radio, broadcast, cable TV, magazines, newspapers, and the Internet have become so format oriented that they have severely divided their reach into ever smaller population segments. Advertisers now have to "narrow-cast" their message to reach specific demographics. Their marketing budget must be spent on mixing their purchases to reach broader segments of the population.
Moving Billboards
Outdoor marketing has a wide reach and is a very cost-effective advertising channel. However, not all outdoor mediums are the same. Stationary posters, for example, are only effective when people are around to view them, and giant billboards are not consistently in the pedestrian and driver fields of view.
Our three-face combination placements consist of one left, one right and one rear ad face.
Taxi advertising, on the other hand, provides continuous location changes where your customers will see your message. Wherever you see people, you see taxis. They are a demand-led medium that follows the population flow throughout the day and are displayed continuously to the prime target audience of 19-34 year olds.
Our taxi-top advertising generates approximately 10+ impressions per mile resulting in 3,000 impressions per day or nearly 1 million impressions per year.
Our 24-hour presence on freeways, in downtown areas, airports, business centers and even residential sectors guarantees deep market penetration and state-wide exposure. They present an eye-level, mobile medium to people on both sides of the street and the horizon-breaking roof position on our brightly painted vehicles captures the attention of pedestrians and drivers alike.
Taxi-Top Advertising Facts
- Taxi-top advertising delivers one of the lowest cost per thousand [CPM] impression of all major media
- Unlike buses Yellow Cabs are not limited to mainstream routes and they do not stop running at night, weekends or on holidays.
- The taxi medium is suitable for national and local advertisers alike as it consistently achieves a lower cost per impression than most other media
- Our ads are constantly on the move, day or night, and unlike some other types of outdoor advertising they're presented at eye-level
- Taxi ads are seen close to point-of-sale, when consumers are shopping and in the mood to buy
Examples of categories that work well with taxi advertising include the financial sector, medical companies, TV, radio, newspapers, entertainment, movies, airlines, fashion, restaurants and hotels. Town centers, sporting events, tourist districts, restaurants, airports, hotels and cinemas are but a few typical places where you can find our cabs and their taxi-top advertising.
Basic Tucson Market Rates
The basic rates for our 3-Panel Taxi Top Ads in the Tucson market are listed below.
| Taxi-Top Ad Rates [Tucson Market] |
NUMBER OF
MONTHS |
||||
| 3 | 6 | 9 | 12 | ||
| Number of Vehicles | 5 | 200 | 190 | 180 | 170 |
| 10 | 190 | 180 | 170 | 160 | |
| 15 | 180 | 170 | 160 | 150 | |
| 20 | 170 | 160 | 150 | 140 | |
| 25 | 160 | 150 | 140 | 130 | |
| 30 | 150 | 140 | 130 | 120 | |
| 35 | 140 | 130 | 120 | 110 | |
| 40 | 130 | 120 | 110 | 100 | |
| 45 | 120 | 110 | 100 | 90 | |
| 50 | 110 | 100 | 90 | 80 | |
| Note: Rates are per vehicle per month.
Phoenix market rates may differ. |
|||||
Compare the rates of our taxi-top advertising program to the current rates of Tucson area stationary bus stop ad displays:
| Bus Stop Display Ad Rates |
NUMBER OF WEEKS | ||||
| 4 | 8 | 12 | 24+ | ||
| Number of Displays | 10+ | 475 | 450 | 425 | 400 |
| 20+ | 450 | 425 | 400 | 375 | |
| 30+ | 425 | 400 | 375 | 350 | |
| 40+ | 400 | 375 | 350 | 325 | |
| 50+ | 375 | 350 | 325 | 300 | |
| Note: Rates are per display panel and are current as of 6/08 Source: AdVision | |||||
Keep in mind that unlike stationary bus stop display ads and billboards our taxis are doing three things in the course of a day; sitting still at lights, passing a lot of pedestrians who are walking the streets and passing other cars.
Displays & Printing
We print our own signs in-house and this ensures a tremendously quick turn-around time as well as eliminates additional printing fees from outsourcing our print jobs. This, of course, allows us to offer our clients an even less expensive final cost.
Our standard taxi-top panels measure 42" x 11" with an actual viewing area of 41" x 10" after allowing for a 1/2 inch frame.
Contact Information
Please do let us know if you are interested in our taxi-top ad program or if you would like to discuss other ways that we might assist you with your advertising needs.
Tucson Taxi-Top Advertising Program
Jason McHenry
1055 E. 18th Street
Tucson, Arizona 85719
Phone: 520-358-8755
Fax: 520-622-8552
Phoenix Taxi-Top Advertising Program
Joseph White - Business Development/Sales & Marketing
Phone: 602-252-5252
Website: AAA Full
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